Tomas Hult speaks with Ayalla Ruvio, Assistant Professor of Marketing in the Eli Broad College of Business at Michigan State University and a native of Israel. They discuss the current state of Israel and what is going on in the country, how foreign companies – say from Michigan – can engage in the country via exporting or other international trade activities, and how Dr. Ruvio sees the next few years unfolding in Israel (and the region).