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International Trade: April Newsletter

international trade team - michigan economic development corp

Business Development Tools to Help Grow your Sales, Brand, and Business in a COVID-19 Era

Presented by IBT Online
April 16 & 30, 2020 | Webinar

Online business development tools have never been so important to meet the new challenges posed by COVID-19. Harnessing the power of localized websites and international online marketing can help companies grow their exports, sales, brands, and businesses without leaving the house. Join IBT Online’s experts as they share their experience with these two business development tools. Details and registration for each webinar are listed below.

Localized Websites | April 16

  • How has COVID-19 affected your buyer persona and their buyer journey?
  • How to help your international distributors and in-market partners
  • Is ecommerce now a must-have?
  • Staying close to existing clients
  • Focusing on the bottom of your sales funnel
  • Michigan Online Global Program and grants
  • Case studies – how Michigan companies are using online tools today

Learn more about localized websites

International Online Marketing | April 30

  • How have marketing channels been affected by COVID-19?
  • The power of Social Media
  • How to identify and reach your international buyer persona
  • Different strategies for different markets
  • Prepare for the rebound
  • Michigan Online Global Program and grants
  • Case studies – how Michigan companies are using the web today

Learn about international online marketing

Online Global Program

Virtual Resources to Explore Global Markets

Presented by Great Lakes Women’s Business Council 
April 3, 2020 | Webinar

GLWBC Logo  

Are you considering your options into new global markets? Would you benefit from free market research and market-entry strategy? As domestic markets slow down, let MEDC’s international trade centers help you to discover new markets! Join Alyssa Tracey, Director of International Trade for MEDC as she provides financial avenues to explore and explains how you can utilize virtual resources to grow international sales.

Sign up and discover new markets!

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P.O. Box 15279
Lansing, MI 48906

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