Jeffrey Mosher welcomes, Gina Jacquart Thorson, Co-owner and President, CEO of Stormy Kromer, a division of Jacquart Fabric Products, Ironwood, MI Hear Gina share with Jeffrey about how Stormy Kromer and the community will be celebrating this year’s Plaidurday on Friday, October 6th in the SoundCloud Podcast shared below:
In the interview Jeffrey looked to find out several things from Gina:
October 6th is the 13th Annual Worldwide Plaidurday Celebration. am I to understand Stormy Kromer is getting involved again?
Michiganders, Midwesterners, and anyone who loves plaid are encouraged to embrace the Plaidurday holiday by joining community celebrations aiming to beat records.
Ironwood, Mich. (October 6, 2023) – Several Michigan cities will celebrate the world’s favorite pattern with gatherings planned in Ironwood, Marquette, and Keweenaw, MI, on October 6th.
Attendees, or those celebrating from other parts of the world, are encouraged to wear their finest plaid for the 13th annual Worldwide Plaidurday holiday. Those in Ironwood will celebrate with games, live music, scavenger hunts, and giveaways at their Plaidurday celebration hosted by Stormy Kromer and the City of Ironwood. Stormy Kromer, the iconic outdoor brand located in Ironwood, is leading the festivities to bring the community together and will hold a sale in-store and online from October 6-8 to celebrate their iconic pattern.
“Plaidurday holds the status of a national holiday in our Ironwood community,” said Gina Jaquart Thorsen, the CEO of Stormy Kromer. “Each year, when October arrives, we unfurl the plaid carpet, inviting hundreds dressed in plaid to join us for shopping, dining, and exploring, and of course, for the obligatory main street photo-op. This unique global celebration is a staple of our community and history.”
In 2011, Justin “Bugsy” Sailor founded the celebration of plaid in Lansing, Michigan, when his friends pointed out he didn’t own any other pattern. Born and raised in the Upper Peninsula, Bugsy declared the first Friday in October to be Plaidurday, and the celebration has since spread to multiple cities with Stormy Kromer spearheading the festivities in Ironwood, MI.
The Ironwood Plaidurday celebration will feature the following activities on October 6th:
October 6th:
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Live Music by Liz Mathias (5:00 pm – 6:00 pm) & The Old Pine Road (6:00 pm – 7:30 pm)
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Farmers market and craft vendors (3:00 pm – 7:00 pm)
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A group photo for everyone wearing plaid (Aurora St., 6:00 pm)
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Up-N-Smoke BBQ food truck
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Stormy Kromer’s Best of Downtown Plaid Scavenger Hunt Giveaway
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Specials on local products
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Shops open late, games, and more!
“Plaidurday couldn’t be a more perfect holiday for Stormy Kromer to celebrate,” said Thorsen. “What looks like a simple pattern represents the U.P., our traditions, and our community. We’re proud to represent plaid apparel and celebrate while doing it.”
Since 1903, the Stormy Kromer brand has been outfitting people with its signature Midwest outdoor gear and essentials. Most recently, the company launched Kromer Country, a community hub for adventurers to share their stories and their fall line, featuring new products and top-selling Stormy Kromer staples.
To find Stormy Kromer online, visit www.stormykromer.com or follow along on social media at @StormyKromerOfficial on Instagram and @StormyKromer on Facebook. Plaidurday event details can be found for Ironwood, Marquette, and Keweenaw events.
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Watch Gina and Chris discuss Stormy Kromer and their role in 2022 (LAST year)’s Plaidurday celebration in the YouTube video shared below.
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Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity, and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American-made products and supporting American-made jobs. For more information, visit www.stormykromer.com.
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A BRIEF HISTORY
It all began in Lansing, Michigan. In part, it was inspired by the heckling one young man received from his co-workers. These co-workers (who he secretly has great admiration for) noticed that he was wearing plaid quite frequently. At which point we ask, what else would he wear? Solid colors? Polka dots? Stripes that don’t intersect? Argyle? Sounds foolish.
On the morning of August 26, 2010, an epiphany was had. Plaidurday! The word came to this young man’s mind. From where, nobody knows. But perhaps there is a higher being who happens to love plaid just as much as he does.
The part-ginger, full-Yooper, plaid-wearing man was destined to create the greatest holiday that ever existed. Plaidurday: The Worldwide Celebration of Plaid.
This day would bring together all the wonderful plaid-wearing people of the world.
The inaugural celebration took place on October 7, 2011. And forevermore the first Friday of October will be dedicated to plaid.
