Chris Holman welcomes Deb Dansby, vice president of marketing at Michigan Farm Bureau Insurance, Lansing, MI.
Watch Deb and Chris discuss how purpose-driven marketing and hunger relief strengthen Michigan’s business community, in the YouTube video shared below:
In this conversation, Chris looked to find out several things from Deb:
Welcome Deb, remind the Michigan business community about Michigan Farm Bureau Insurance?
Your “For-Purpose” model aligns social mission with agriculture advocacy. How do you measure outcomes versus traditional business metrics?
Michigan Farm Bureau dedicates $1 from every insurance policy to ending childhood hunger. How do you balance charitable impact with business sustainability?
With more than 1 million meals provided and STEM programs reaching thousands of students, how is the Farm Bureau leveraging its brand to deepen community ties?
For business leaders looking to integrate a “social mission” into their operations, what lessons can they learn from Farm Bureau’s grassroots model and sponsorship criteria?
Agriculture is Michigan’s key economic driver. How does your organization’s social mission around hunger relief reinforce or enhance your role in policy advocacy and industry growth?
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Farm Bureau worked together in 2024 to rebound from inflation, severe weather, and market challenges of the last 12 months. Our value proposition, talented staff, agent leadership, and our social mission create a unique company with a unique value proposition. In 2024, we were dedicated to provide our customers with options—additional options and coverages to improve their experience and position ourselves for future success.
