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IBM Buys the Digital Part of the Weather Channel

TechnologyIBM announced Wednesday that it has purchased the Weather Company. IBM is buying everything except the actual TV network, taking control of all the digital assets, including the Weather Channel mobile app, weather.com, and most crucially for IBM, the forecasting and technology data.

Many businesses rely on weather data to maximize profits, such as the pharmaceutical companies when they decide to increase supplies of allergy medications.

IBM buys digital part of Weather Channel

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