Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Christine Clifford, of Christine Clifford Enterprises and author of Let’s Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause.
The book explains how to present information so persuasively that it increases the likelihood of getting a yes. It demonstrates how finding the human perspective is key to closing any deal, and articulates the sale from conception, preparation, presentation to close. She explains how to move from sales and marketing to paying customers.
Clifford is a sought-after professional speaker and author of eight books including You, Inc. The Art of Selling Yourself, coauthored with Harry Beckwith. She has direct experience closing major deals, having taken her company from a million dollar per year loss to over $54 million in sales, and having signed the largest contract in the history of her industry with Procter & Gamble, doubling the size of her company overnight.
