Small Business Association of Michigan Vice President Communications Michael Rogers and Kate Snyder, principal strategist for Piper and Gold Public Relations, review issues and developments in the world of small business social media. In segment one they discuss how to handle negative online reviews from customers. They follow this with a discussion about the challenges involved with creating positive responses when your company is criticized online – and when it is appropriate to delete comments or posts.

In the third and fourth segments Kate and Michael explore a recent survey that shows Americans are increasing their use of social media, especially Facebook and talk about the three proven ways to improve website traffic. In their concluding segments, they discuss how to generate website engagement with your customers via comments and discussion, and how to optimize your e-commerce pages. In addition, talk about how to avoid common mistakes when using LinkedIn.