10,000 subscribers of Esquire and Popular Mechanics received copies of their magazines with a video player embedded inside the printed page.  The ad, which promotes Chevy’s Colorado truck, appears in the May issue, and allows readers to watch one of three short videos created by Chevy’s creative agency Commonwealth//McCann. For more information, http://adage.com/article/media/chevy-print-ads-esquire-popular-mechanics-include-video/298085/