Thursday, February 5, 2026  1:00 to 2:00 PM ET 

For more than two decades, cities across the U.S. and Canada have debated whether to rebuild, redesign, or remove aging urban freeways. While freeway removal can offer redevelopment opportunities, it also carries significant economic and transportation risks—making careful, data-driven evaluation essential.

Milwaukee’s I-794 Lake Interchange is a clear example of this debate. With alternatives ranging from reconstruction to full removal, the decisions ahead will shape regional mobility, investment, and economic activity for decades.

This webinar will examine the study Rebuild, Redesign, Remove: An Economic Analysis of Changes to I-794, commissioned by the Commercial Association of REALTORS® – Wisconsin (CARW) and prepared by DMP Development Analytics.

Presenters will discuss why CARW initiated a regional economic impact analysis, review the study’s research framework and key findings, and explore how each alternative may affect:

•    Freight movement and regional logistics

•    Workforce access and commuting patterns

•    Tourism, visitors, and downtown economic activity

The webinar will conclude with an overview of the public response to the study and how its findings have informed ongoing regional discussions.

Whether you’re a local official, economic developer, or chamber leader this webinar will give you the knowledge and tools to help your community Be Greater!