Global Business Club of Mid-Michigan’s partners at MSU’s Anti-Counterfeit and Product Protection Center (A-CAPP) are holding two great programs this week! Register to attend the sessions you’re interested in.
A Brand’s New World: Part 2
Virtual Event Organized by MSU A-CAPP
December 7-9
Free event
Registration
A Brand’s New World is a special, no-cost, online conference series on brand protection issues post-pandemic, looking into the future. Hosted by the A-CAPP Center and sponsored by MSU International Business Center, the conference series offers opportunities for attendees to share and learn from Center experts, as well as their expert partners in industry, academia, law enforcement, and government.
Learn more about each session by going to the registration page; we recommend that you start out with Session 1: Hot Topics on Brand Protection in China
Register for “A Brand’s New World: Part 2”
Exec Ed Seminar:
Specific Tools to Protect Your Brand in China
Virtual
December 10, 2020
10-10:30am
$50 (academic & government discounts available)
Registration
Brand protection issues have always been challenging for Small and Medium Size Enterprises (SMEs), but particularly in China. Many times, US-based practitioners are unaware of how to protect their brand and product there. Learn some concrete practical things that SMEs and brand owners can do to protect their brand in China. Whether you are a brand, or work with brands, join us to learn some best practices from experts who work in China or with China regularly. Through lecture, discussion, and online activities, the course will cover:
- Introductions and Overview
- Anti-Counterfeiting Basics in China: Case Studies from Brands Working in China
- Alternative to Trademark Protection: Copyright & Trade Dress
- Working With US IP Attaches in China
- Networking in China: QBPC
- Register for Brand Protection in China: Where to Start
