Coach Rich Westerlund enters his third year at Great Lakes Christian College after leading the Crusader athletic department and Men’s Basketball program to historic new heights. In his time as Director of Athletics, Westerlund has changed the makeup and culture of the athletic department. He has spearheaded the effort in redesigning the college’s athletic logo, made the program a winning force, secured major partnerships including PrestoSports, BSN Sports and Nike.
An engaging leader and an intense competitor, Rich believes that winning is a big product of culture. His insight and mature approach to developing team culture and leading athletes is a compelling conversation to listing in on! This is a serious and powerful edition of the Leadership Lowdown! Don’t miss this one!
