How do you integrate new thought into an industry that hasn’t changed the way it’s done business for …decades? That’s the wall Jeff Linton and Ted Mills hit when they revolutionized the Vitamin industry with their company, Tespo. Because the vitamin and pill industry has been doing things pretty much the same way for the past 80 years, when Fuller and Mills introduced their idea, it brought on a lot of closed doors. But with health and wellness as incorporated as a regular part of people’s lives, interest in good ingredients and a premium product is growing.
Revolutionizing an industry through a new idea, a new product, isn’t easy and if you’ve encountered the same resistance, listen to The Trep Talk to learn how to keep motivated and persistent to change an industry.
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