DETROIT (January 05, 2026) – The Detroit Auto Show today announced the debut of Michigan Overland Adventure, an all-new immersive feature launching at the 2026 Detroit Auto Show that celebrates the vehicles, gear, and lifestyle of those who venture beyond the pavement.
Designed as a rugged, adventure-inspired environment, Michigan Overland Adventure will transform a dedicated area of the show floor into an overland showcase featuring custom-built trucks, off-road SUVs, adventure-ready rigs, and expedition equipment built for exploration. The experience invites attendees to step into the world of overlanding—where capability, durability, and freedom come together.
Vehicles from Ford, Chevrolet, GMC, Jeep, Ram, Toyota, INEOS, Subaru, and AEV (American Expedition Vehicles) will anchor the space. From trail-ready factory vehicles to purpose-built custom builds, the exhibit will spotlight how today’s vehicles are engineered to handle remote terrain, extended travel, and life outdoors.
Beyond the vehicles, Michigan Overland Adventure will feature rooftop tents, off-road trailers, recovery equipment, and expedition gear, offering a comprehensive look at the tools and technology that support modern adventure travel and the growing overland lifestyle.
“Across the industry, we’re seeing a real shift toward vehicles that are built for more than just getting from point A to point B,” said Todd Szott, 2026 Detroit Auto Show Chair. “Michigan Overland Adventure taps directly into that momentum. It reflects how automakers—especially those with deep roots here in Detroit—are responding to consumer demand for capability, authenticity, and vehicles that can take people further, whether that’s up north, off the grid, or off the beaten path.”
The addition of Michigan Overland Adventure underscores the Detroit Auto Show’s continued evolution into a festival-style experience that blends automotive innovation with culture, lifestyle, and hands-on engagement. As interest in overlanding and outdoor adventure continues to grow nationwide, the feature reinforces Detroit’s role as the place where real-world capability, design, and adventure intersect.
The 2026 Detroit Auto Show runs January 14–25, 2026, at Huntington Place in downtown Detroit.
For more information, visit DetroitAutoShow.com.
About the Detroit Auto Show
Recognized as one of the world’s most influential automotive events, the Detroit Auto Show offers a platform for cutting-edge automotive and mobility innovations. With immersive experiences, brand-defining vehicles, and hands-on activations, the show invites attendees to experience the future of mobility and the heart of Detroit’s creative energy.
2026 Detroit Auto Show Highlights
- The Gallery Fundraiser: Tuesday, Jan. 13
- Media & Industry Days: Wednesday–Thursday, Jan. 14–15
- Mobility Global Forum: Wednesday–Thursday, Jan. 14–15
- Future Leaders Program (University Student Access & Career Pathways): Thursday, Jan. 15
- Charity Preview: Friday, Jan. 16
- Public Show: Saturday–Sunday, Jan. 17–25
- Racing Day presented by the Detroit Grand Prix: Tuesday, Jan. 20
- Future Leaders Program (High School Student Access & Career Pathways): Wednesday–Thursday, Jan. 21–22
Press Contact:
Heather George – Detroit Auto Show, hgeorge@loviogeorge.com, 248-417-5773
Steve Blow – Detroit Auto Show, steve@loviogeorge.com
