Some say a business plan is all you need — if your growth objectives and targets are solid, you’ll attract great talent. That might sway a business school professor, but to real world professionals, the “business plan route” is just plain wrong.
Superlative recruits are attracted a company’s fantastic culture, not their facts and figures, however solid. Over time, a well-cultivated culture fosters internal and external brand loyalty. Why? Tactics and targets can be copied, but a good work environment is to be prized.
Take Tom Villante, CEO at YapStone — a leading FinTech payments company, for example. To excel in the payment processing industry, Tom knew the key to business success lay in attracting talent. Implementing an enviable work culture has allowed YapStone to attract executives from leading tech companies like Salesforce, PayPal and eBay.
Mike Rogers gets Chris Holman’s take on the 4 Ways To Create A Top Industry Culture! Listen below!
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