Chris welcomes Brad Holstad, Owner and Operator of Crossroads Outdoor, located in Eaton Rapids, Michigan, and a partner of Michigan Business Network. Brad talks about his background in media, and how he started 21 years ago, after he graduated from Michigan State University.
He speaks on the regulatory challenges behind outdoor billboard advertising in Michigan, and how they were still able to grow through acquisition, along with digital advertisement. Brad breaks down the concept behind marketing on digital advertisement boards, and the regulatory factors behind them. There has been growth in the digital advertisement boards and small and midsize businesses.
