Tomas Hult speaks with Tunga Kiyak, Managing Director of the Academy of International Business. The interview focused on CORE™ – a Diagnostic Tool created by the International Business Center, at Michigan State University, to assess “organizational readiness” and “product readiness” in an export scenario. CORE™ is a self-assessment tool that will allow you to determine your company’s readiness to expand its operations internationally, and ascertain its ability to export a particular product.

Upon completion of the questionnaire you will be able to systematically and objectively identify your company’s strengths and weaknesses concerning exporting. CORE™ generates answers (based on your responses) and then places them on two independent dimensions of readiness; “Organizational Readiness” and “Product Readiness.” At the end of each session, results are presented in a comprehensive, easy to read format and can be compared with past work sessions. More on CORE™ can be found at http://globaledge.msu.edu/tools-and-data/diagnostic-tools/core