Knowledge • News • Insights

In Partnership With

BWL: Lansing Energy. Providing 40% clean energy by 2030

Clark Schaefer Hackett: Discover How Corporate Partnerships Can Power Your NFP’s Mission

MBN: CSH logo

Business woman shaking hands email header image

In today’s tight labor market and budget-conscious climate, not-for-profit (NFP) organizations face increasing pressure to do more with fewer resources. While volunteers can provide essential support, recruiting and retaining them isn’t always easy. One creative, high-impact solution? Building structured partnerships with corporations to tap into their volunteer resources. These corporate volunteer partnerships can go far beyond one-time events; they can become long-term relationships that elevate your mission, expand your reach, and bring in new champions for your cause.

Why Corporate Volunteer Programs Work

For corporations, partnering with NFPs through employee volunteer programs enhances brand visibility, boosts internal morale, strengthens teams, and demonstrates a tangible commitment to community values. For not-for-profits, the advantages can be even greater. Corporate volunteers offer skilled labor, marketing exposure, and access to potential donors. In some cases, a successful match may even lead to long-term individual involvement — volunteers who return on their own or become financial supporters down the road. These relationships can be especially valuable for newer NFPs looking to raise awareness or for seasoned organizations managing staff shortages that prevent them from pursuing critical projects.

Finding the Right Fit

The most fruitful partnerships occur when there’s alignment between your mission and a company’s brand. A not-for-profit offering after-school sports programming might find a natural ally in an athletic shoe company. Similarly, a food security NFP could align with a grocery chain or meal kit service. Even a single-day volunteer event can yield meaningful results. Whether it’s setting up for a gala, painting a youth center, or organizing pantry donations, corporate teams can step in to accomplish time-sensitive tasks that your staff might otherwise need to delay. But successful execution takes planning. Last-minute offers may seem appealing but often lack the thoughtful coordination needed for a productive and rewarding experience for both sides.

Making Corporate Partnerships Work: 4 Key Strategies

While you can’t control every aspect of a partnership, such as the motivations or behavior of volunteers, you can increase the likelihood of success by following these best practices:

Plan Collaboratively, Lead with purpose, Assign meaningful work, and Tap into volunteer strengths

A Worthwhile Investment

While corporate volunteer partnerships can offer tremendous value, not every offer will be the right fit. If an arrangement doesn’t benefit your organization or align with your goals, it’s okay to say no. When possible, suggest alternative ways to collaborate that are more strategic and sustainable. Establishing a clear evaluation process post-engagement can also help refine future collaborations.

Let CSH Help You Build Stronger Partnerships — and a Stronger Financial Foundation

At CSH, we understand the unique challenges not-for-profits face from securing reliable funding and forming corporate partnerships to maintaining transparency and meeting complex compliance requirements. With decades of experience in the not-for-profit sector, CSH offers tailored support that extends beyond strategy. Whether you’re developing volunteer initiatives, structuring collaborative partnerships, or simply striving for greater operational efficiency, our team is here to guide you. We also provide comprehensive accounting, tax, and audit services designed to ensure your organization’s financial health and long-term sustainability. From managing tax-exempt status and navigating IRS regulations to preparing for audits and strengthening internal controls, we help not-for-profits stay focused on mission-driven work, with confidence and peace of mind. Let’s talk about how CSH can support your organization’s goals, both on the front lines and behind the scenes.

MBN: Luke Downing

Luke Downing

Shareholder
Known for his hands-on leadership and collaborative style, Luke has built long-standing relationships with organizations across MI, including those that have returned to CSH after experiencing the difference in service quality and insight he delivers.

Board members can be powerful fundraising allies — if they’re equipped with the right tools and support. Not-for-profits should provide clear expectations, ongoing education, and opportunities for board members to engage in ways that align with their strengths. Training and peer support can help reluctant fundraisers shift their mindset and gain confidence. With thoughtful planning and encouragement, your board can become a motivated, mission-driven fundraising force.

Check out our full article written by not-for-profit expert Kylie Thomas.

What's Hot

Get the latest news from MBN right in your inbox

Sign up for our newsletter and never miss a beat.