The Chrysler brand is celebrating its 100th anniversary at the Gilmore Car Museum from Wednesday, July 30, through Sturday, August 2, with a rare display of vehicles that span a century of American innovation.
The museum’s exhibit will feature everything from the 1924 Chrysler Six to today’s award-winning Chrysler Pacifica, giving visitors an up-close look at how Chrysler helped shape the auto industry over the past 100 years.
On-site experiences include:
· A visual walk through Chrysler’s century of design and innovation
· A chance to sit inside the latest Chrysler Pacifica
· Free branded giveaways (while supplies last)
· Entry into the 2025 Stellantis Sweepstakes with a chance to win a $100,000 vehicle credit
This is a great feel-good story for your audience, with compelling visuals, historical relevance, and a strong local tie. Let me know if you’d be interested in more details, interviews with product specialists, or a preview.
Who: Chrysler Brand of Stellantis
What: Join the Chrysler brand at the Gilmore Car Museum as it commemorates a century of automotive excellence. Celebrate 100 years of innovation, engineering milestones, and bold design with a captivating display of historic and current Chrysler vehicles.
At the Chrysler display inside the museum, visitors can explore a thoughtfully curated exhibit showcasing five iconic vehicles that helped shape the brand’s legacy:
· 1924 Chrysler Six
· 1934 Chrysler Airflow
· 1955 Chrysler 300
· 1963 Chrysler Turbine
· 1949 Chrysler T&C
Also on display is the latest Chrysler Pacifica, an industry-leading minivan and the most awarded vehicle in its segment.
While at the Chrysler display, chat with product specialists to get an inside look at these exciting models and complete a vehicle tour to receive a free branded gift, while supplies last.
Additionally, attendees who register to participate are entered for a chance to win the 2025 Sweepstakes, where one (1) Grand Prize Winner will receive a vehicle credit in the amount of $100,000 valid toward the winner’s choice of a vehicle from the Chrysler, Dodge, Jeep®, Ram Truck or FIAT brands. A winner will be selected in 2026.
THE 100TH ANNIVERSARY OF THE CHRYSLER BRAND
As Chrysler marks its 100th anniversary in 2025, the brand continues to honor Walter P. Chrysler’s legacy of innovation, engineering excellence, and beautifully designed, affordable vehicles. Among its standout achievements is the Chrysler Pacifica, the most awarded minivan ever, now celebrating 20 years of the brand’s groundbreaking Stow ‘n Go seating and storage system while continuing to lead the segment it pioneered over four decades ago.
Where: Gilmore Car Museum
(The Chrysler Brand Display can be found within the Gilmore Car Museum)
6865 Hickory Rd
Hickory Corners, MI 49060
When: Wednesday, July 30 – Saturday, August 2:
§ Wednesday, July 30: 1:00 p.m. – 9:00 p.m.
§ Thursday, July 31: 9:00 a.m. – 5:00 p.m.
§ Friday, August 1: 9:00 a.m. – 5:00 p.m.
§ Saturday, August 2: 9:00 a.m. – 5:00 p.m.
Why: While at the display, check out the latest vehicles from Stellantis brands, speak with knowledgeable product specialists, receive branded giveaways, and enter the 2025 Stellantis Sweepstakes for a chance to win a $100,000 vehicle credit.
This event offers media and enthusiasts a unique opportunity to immerse themselves in Chrysler’s rich automotive heritage, connect with knowledgeable product specialists, and experience the brand’s innovations.
As Chrysler marks its 100th anniversary in 2025, the brand continues to honor Walter P. Chrysler’s legacy of innovation, engineering excellence, and beautifully designed, affordable vehicles. Among its standout achievements is the Chrysler Pacifica, the most awarded minivan ever, now celebrating 20 years of the brand’s groundbreaking Stow ‘n Go seating and storage system while continuing to lead the segment it pioneered over four decades ago.
Info: For additional information about the Chrysler brand lineup, visit www.chrysler.com.
