LANSING, MICH. – March 5, 2025– Choose Lansing® held its annual meeting on March 5, sharing the state of the tourism and hospitality industry and the 2024 local visitor economic impact. It celebrated a record-breaking year for hotel room nights, awarded the CTA Star of the Year and recognized longstanding businesses in the community.
“The industry continues to gain positive momentum, ending 2024 with a record-breaking 1,112,196 rooms consumed,” said Julie Pingston, Choose Lansing® President and CEO. “The hotel occupancy rate landed at 54.2%, surpassing 2023’s occupancy rate, both of which are offset by the addition of 800 hotel rooms to the overall inventory since 2019. We’re also excited to report that the Greater Lansing hospitality and tourism industry supports 9,500 local jobs and helps welcome 6.7 million visitors each year, generating $732 million dollars in economic impact for the region.”
To ensure those millions of visitors have a positive experience while in the region, Choose Lansing® implemented the Certified Tourism Ambassadors (CTA) Program, which marks its 15th anniversary in 2025. During the annual meeting, Choose Lansing® celebrated a record 533 CTAs and named Jeff Magnuson, CTA (left) as the CTA Star of the Year.
- St. Johns Mint Festival – 40 years
- Insty Prints – 40 years
- Fenner Nature Center’s Apple Butter and Maple Syrup Festivals – 50 years
- Arts Council of Greater Lansing – 60 years
- Lansing Art Gallery – 60 years
- A. Dean Watkins – 75 years
- Michigan High School Athletic Association – 100 years
Check back in coming days for MBN ‘On the Road’ footage from the event, and followup interviews of this topic!
About Choose LansingTM
The vision of Choose LansingTM is to inspire everyone to celebrate and love Greater Lansing as much as we do! Which goes hand in hand with our mission, to positively impact our community’s quality of life by developing the region as a visitor destination. Learn more at www.lansing.org.
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