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Challenges of the Future of Luxury

Sales and Marketing

  1. Luxury continues to move from the thing to the feeling the thing can bring…from a noun to a verb.
  2. Continually challenges businesses to innovate/create…it is a fight against time. What is luxury today is a necessity tomorrow…called cycling…diffusion of innovation theory…(iPhone) (fashion).
  3. Threats: 1) copycat/piracy. 2) Internet -increases competition/raises expectations.
  4. What is luxury to one customer is common to another.

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