McDonald’s, Field Neurosciences Institute Launch ‘Caught Being Safe’ Campaign
Michigan first responders to reward kids wearing helmets, life jackets with McDonald’s ice cream
FREELAND, Mich. – (June 2023) – McDonald’s of Michigan and the Field Neurosciences Institute have officially launched the 18th annual Caught Being Safe campaign across the state. Caught Being Safe is a state-wide program where uniformed personnel reward kids for wearing helmets, life jackets and using safe behaviors by giving them a coupon for a free ice cream cone or apple slices at participating McDonald’s restaurants.
Michigan State Police, local police departments, sheriff’s departments, fire departments, DNR patrols, EMS services, and Coast Guard stations make up the more than 500 agencies around Michigan that are participating.
McDonald’s and the Field Neurosciences Institute launched the event Tuesday night in Freeland during the Freeland Kid Bike Night at the Freeland United Methodist Church. Representatives from McDonald’s, FNI, Michigan State Police, and local first responders were on hand to celebrate and offer bike safety tips.
“We can’t thank our community partners around the state enough for helping with this fun campaign,” said Larry Peters Jr., a McDonald’s Owner/Operator with restaurants in Bay, Genesee, Oakland, and Saginaw counties. “Safety should be the top priority when it comes to summer fun. McDonald’s of Michigan is happy to reward any youngster who takes the initiative to wear a helmet or life jacket – even if we have to scare them first with some flashing lights and sirens!”
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About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit: www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/McDonaldsUS/.
About Field Neurosciences Institute
The Field Neurosciences Institute is a charitable, scientific, education, not-for-profit corporation under the sponsorship of the Daughters of Charity National Health System. FNI works closely with Ascension St. Mary’s to provide a full continuum of care to neurological patients-from prevention and diagnosis to treatment and care after treatment. FNI engages in research projects to advance the boundaries of knowledge in the neurosciences and sponsors educational programs to keep practitioners up to date in the latest neuroscience developments. FNI also strives to inform the public of neurosciences and to foster the prevention of neurological diseases, disorder and injuries.
