New Publication:

Supplier Strategy Reset

Given the unprecedented market and disruption impacting the automotive ecosystem – the industry is at the critical crossroads of increasing levels of vehicle propulsion, automated vehicle content, and navigating the negative impacts of COVID-19-driven volume reductions. Specifically, the importance of understanding the dynamics surrounding the growth of propulsion electrification, the pace of adoption, and the strategies behind these have led IHS Markit and Center for Automotive Research (CAR) to jointly consider the way forward. Suppliers of all tiers need to re-examine their strategies considering shifting market dynamics, shrinking research-and-development (R&D) budgets, as well as delayed/rescoped vehicle programs and technology integration paths-time for a strategy reboot.