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AP Lazer: Leading the Way

Business Growth, Customer Retention and Getting on a Path to Entrepreneurial Success

marketingMichael Rogers, vice president communications for the Small Business Association of Michigan, chats with business coach and consultant Tom Borg, owner of Tom Borg Consulting. They talk about the purpose of a small business, growing your employees to grow your company, how to get buy in from your employees, how to gain and retain customers, getting ideas from your clients, your employees and from businesses in other markets; and doing what it takes to be a successful entrepreneur.

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