Michael Rogers, Vice President Communications for the Small Business Association of Michigan, interviews Bruce Kasanoff, author of “SMART CUSTOMERS, STUPID COMPANIES: Why Only Intelligent Firms Will Thrive, and How to Be One of Them.” Acting dumber than your customers is not a sustainable business model. His book not only challenges business leaders to profit from the wave of disruptive innovation making customers smarter, but it also presents an actionable five-step plan for doing just that.