Bruce is President of Aldrich & Associates, a consulting firm specializing in assisting professional organizations and trade associations in international activities, membership, board governance, and strategic planning. He currently co-hosts Association Impact with Cheryl Ronk on Michigan Business Network.
Bruce has also been an association executive for over three decades. He served as Senior Operations Officer for Photo Marketing Association, Executive Director for the Professional Picture Framing Association, and Executive Director for The Association of Technology, Management, and Applied Engineering.
Bruce is the author of numerous articles for ASAE and has served on the ASAE Membership Council, AMC Council, and currently is a member of ASAE’s International Council. He is a past Chair of MSAE and has served on numerous committees and task forces for the association.
Bruce is a graduate of Illinois State University and a Master of Communication candidate at Michigan State University.
He enjoys golf, water skiing, snow skiing, and boating.
