Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Jeff DeGraff about why innovation is so hard. For the past 25 years Jeff has served as a Clinical Professor of Management and Organization, for the University of Michigan’s Stephen M. Ross Business School.

His energetic personality and practical business experience have made his classes some of the highest rated and hardest to get into at Ross, and he enjoys discussing the changing face of innovation with the next generation. Taking into account Jeff’s extensive experience and mixing it with the creative streak and competitive edge he’s known for, it is not hard to see why he is called ‘the guru to the innovation gurus’ of Fortune 500 Companies