Tom Bennett, Vice President of Sales & Services for Experience Grand Rapids joins host Cheryl Ronk on these segments of Association Impact. He shares what makes Grand Rapids special and the core principles that are the foundation for success.

The major principle is collaboration. Bennett shares how Grand Rapids has implemented this principle for the implementation of ArtPrize, the Beer City Passport, among other examples.

To hear Tom and Cheryl's conversation, please press play on the SoundCloud PodCast shared below.