"Getting A Grip" is a brand new show for Michigan Business Network, hosted by long-time MBN contributor Michael Maddox. Presented below is Episode 2!

In this weekly program Mike will focus on helping entrepreneurs end the chaos. Through the Entrepreneurial Operating System (EOS) we highlight ways that business owners can clarify their vision, gain traction, and increase team health.

This week's guest Katie Saglimbene, President and CEO, Elevate Marketing Company, Lansing, MI

In the SIX videos below watch  Katie and Mike discuss the company, the Core Values  Purpose Cause and Passion, Go to Market – what makes unique, and more about Katie beyond her company with these YouTube videos!

More about Katie: Katie is a passionate marketing professional with a deep appreciation for small businesses, especially in Lansing, Michigan. This appreciation is what fueled her desire to start a marketing consulting company. She has over nine years of marketing experience.

She finds her inspiration and knowledge from top marketing firms like HubSpot, creatives like Jenna Kutcher and Think Creative Collective, and podcasts like StoryBrand. She is continually inspired by like-minded startups and entrepreneurs and loves to collaborate with content developers, SEO experts, photographers and videographers.

Katie is a foodie, has a knack for technology, and always starts her day with a hot cup of coffee (or two). In her spare time, you can find her attempting to keep her garden alive, camping with her husband or chasing down her puppy, Riley.
 

Here's a synopsis of this week's episode:

Segment 1

Tell us about Elevate

Core Values

Purpose Cause and Passion

Go to Market – what makes unique

Segment 2

Tell me about EOS journey

Why chose EOS?

What has EOS done for Elevate?

Segment 3

EOS – can it work for smaller organizations that use contractors?

Segment 4

Lets Discuss some EOS Tools – what have been the most effective for you

Segment 5

Lets Discuss some EOS Tools – what have been the most effective for you

Segment 6

Wrap up

What is one of your favorite inspirational movie scenes, songs, or poems