Michael Rogers, vice president communications for the Small Business Association of Michigan, speaks with David Fant, owner of Market Mapping Plus, who has great suggestions on effective email marketing for your small business.
Michael W. Rogers, vice president communications at the Small Business Association of Michigan, talks with David Fant, chairman of the Association’s Strategic Communications Advisory Committee and owner of Market Mapping Plus LLC, a leader in list acquisition and targeted direct mail, located in Grand Rapids. Michael and David talk about ideas and suggestions for being an effective small business road warrior.
Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews sales training expert, Joe Marr, of Sandler Training in Ann Arbor. Joe talks about the #1 mistake small business owners make when talking about budget with clients.
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach, Greg Coyne, of Gerry Weinberg and Associates Sandler Training.
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with the authors of The Pocket Small Business Owner’s Guide to Business Plans. Brian Hill and Dee Power discuss putting together a business model, overcoming your competitors, calculating expenses, figuring out if you need a capital infusion, dodging common mistakes, writing your executive summary, putting together a marketing strategy, evaluating your team and analyzing your progress.
Seth Gold has received national acclaim for his family business, American Jewelry and Loan, in Detroit, via the hit TV show "Hard Core Pawn." However, he says his most significant lessons in communication have been learned directly from talking to customers in the store. He provides advice for anyone in business about how to develop relationships with customers learned after thousands of hours on the floor of America's most famous pawn shop.
Rod Rock, Superintendent of Clarkston's Community Schools, has led a "Culture of Thinking" for students in that community. He talks about how the district has used communications, including social media, to better reach teachers, parents and members of the community, so they understand the evolution of education. His advice can be helpful to anyone trying to communicate change to multiple audiences.
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr, owner of Sandler Training in Ann Arbor, about techniques that encourage successful risk taking in the small business sales process.
It is back to basics for customer satisfaction with the 10 Laws of Customer Satisfaction.
Law of Recognition: The most beautiful words in any language are your name. It may be impractical for every employee to recognize every customer by name, but a genuine smile and a warm greeting go a long way toward becoming as beautiful to customers as his/her name.
The 1985 PBS documentary, Search of Excellence, adapted from Thomas J. Peters’ and Robert H. Waterman Jr.’s landmark book, looks at eight American companies and what makes them thrive. In general, they succeed because they make both their customers and employees happy.
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