Chris Holman talks with Jonathan Opdyke, CEO and cofounder of HookLogic, about what this startup company is all about, and how they have grown. They partner with leading retail and travel sites to create a closed-loop marketing engine. They create pay for click ads for manufacturers to advertise on HookLogic's brand partner sites.
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach, Greg Coyne, of Gerry Weinberg and Associates Sandler Training. Greg joined the Sandler Sales team in June 2012, as a sales trainer and sales force developer. Greg has been actively involved with Sandler Training since 2009. He has almost 10 years of success in sales and business development in the advertising industry. Michael and Greg discuss how to better manage issues of behavior and attitude for yourself and your sales team.
Jeffrey Mosher, sitting in for Chris Holman, talks with Marsha Madle, Michigan Associate at Generation E Institute. Generation E Institute has been in existence since 2004, serving youth, ages 10 - 26, which does include special needs students. They are actively involved in youth entrepreneurship, helping students take an idea and guiding them through the process of developing it into a business. They work with different groups across 83 counties. Marsha explained how they work extensively with 4H groups, career technology programs, schools and others interested in developing student entrepreneurship programs.
Chris spends time talking with Dr. Bonnie Knutson, professor at The School of Hospitality Business, in the Broad College of Business, Michigan State University. Bonnie loves what she is doing, with one foot in the academic world with the young people, helping them find answers to the next big question, and one foot in the business world. You will find MSU alumni from The Hospitality Program at MSU, which is one of the best in the country, working all over the world.
No one can ever fault a business for wanting to improve customer satisfaction, loyalty, and lifetime value. It is in a company’s DNA. Isn’t it? Well, if it isn’t, it better be in this increasingly competitive, fractured, and over-communicated business environment. And isn’t that what measuring customer satisfaction is all about?
Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Seena Sharp, author of The Competitive Intelligence Advantage, to learn how small business owners can figure out what’s driving the market, how to identify their unknown customers and how to find alternative uses for their products or services.
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with noted social media expert Kate Snyder, owner of Piper and Gold Public Relations of Lansing, talks about five key social media trends for 2016, four tips for measuring the true value of social media, eight lessons about employee advocacy using social media tools and the key elements of a viral infographic.
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with sales trainer and coach, Greg Coyne. of Gerry Weinberg and Associates Sandler Training.
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper & Gold Public Relations, about 2015’s five biggest social media developments, a $13 million lawsuit settlement by LinkedIn for misusing members’ contact information, optimizing your LinkedIn profile in six easy steps, key guidelines for effective social media marketing and how we may soon be using “digital proximity” to better connect with our small business customers.
Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Michigan-based business author, trainer and business coach, Rachelle Smith, to learn more about how to monetize your business passion. Rachelle says "I landed my first “official” job as a grocery sacker at the Yongsan Army Base Commissary.
