Sales & Marketing

Matt Friedman of Communicating Business interviews author and consultant Maureen Monte. After a career in the corporate world as the member of business teams, Maureen Monte is now a consultant to the builders of teams. She talks about how “knowing your audience” for communication means getting to understand your strengths and the strengths of your colleagues. Her book “Destination: Unstoppable” details her work with a Michigan high school hockey team that she helped turn from also-rans to champions. 

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr, owner of Joe Marr Sandler Training in Ann Arbor. They talk about boosting business sales with reverse psychology Marr has over 20 years of experience organizing, training, coaching and managing sales professionals and sales managers worldwide. In executive sales and training positions in the corporate world, Joe was responsible for the technical and sales fundamentals training of over 1000 sales people worldwide in support of a $110,000,000 business. A native of Ann Arbor who attended EMU Business School, Joe's mission is to help business people to get as comfortable and effective in selling and sales management, as they are in the rest of their business.

Digital marketing. What is it really? It’s an umbrella term for a lot of things, but mainly is the use of marketing on the Internet, mobile phones and other digital mediums. Using the tools available in the right way is tough to figure out, but that’s what Wilbert Fobbs from Treps Digital does all day long.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Greg Coyne of Gerry Weinberg and Associates Sandler Training. Greg and Mike discuss how small business owners can energize and improve their sales process.

From the Chippewa Hotel on Mackinac Island for the 2016 Mackinac Policy Conference Jeffrey talks to Eric Thomas of Saga Marketing of Detroit, Michigan.

Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Charlie Kirk, the business author of workplace engagement and employee development books, including The Exceptional Performer. . This book teaches ways to re-think how you feel about yourself, the systems in which you operate and other people; how the most successful people move quickly ahead in their careers while others remain stagnant in theirs; how and what to act on while creating incredible individual impact; what exceptional performers do (actions) and how they capitalize on and create magnificent opportunities; and how to resonate and communicate effectively with others while building a strong and valuable social network ready to help you in a moment's notice.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Joe Marr about managing customer expectations in the sales process.

Google wants to knock Amazon's Echo off its perch at the center of the smart home, and it will use a device called Home to do it.

When I get on my soapbox advocating this delight thing, the question I always get from managers is how do I build that culture? How do I get my staff to go above and beyond the call of duty. To see what others don’t see. To do without being told.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper and Gold Public Relations, about how to harness your employees to promote your business brand in social media, increase your sales with LinkedIn, use Facebook Insights to analyze your social media traffic, use the new Facebook Live Video feature, video “chat heads” in Facebook and find business uses for Facebook Messenger.