This two-part segment includes interviews with Güd Marketing’s Partner and Chief Growth Officer, Debbie Horak and Partner and Chief Strategy Officer, Lisa Crumley. The first part is a lesson about how marketers do marketing for themselves. The second part is a conversation about messaging and why it’s crucial to start with one first step in particular.
Michael Rogers, communications officer for the Small Business Association of Michigan, chats with nationally known small business advocate Chris Holman about sales tips and advice for entrepreneurs.
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Russ Klein, Chief Executive Officer (CEO) of the American Marketing Association (AMA).
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with O.C. Ferrell, President-Elect of the Academy of Marketing Science and James T. Purcell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures in the Harbert College of Business at Auburn University.
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Rosalie Tung, Immediate Past President, Academy of International Business. She is the Ming and Stella Wong Professor in the Beedie School of Business at Simon Fraser University.
Bob Watkins of A. Dean Watkins shares the success the company has had over the past 60 years and in great part assisting associations and their members in brand identity products. What started as a provider of calendars, pens and matches is now providing conference bags, apparel, office supplies, tech gift, awards, speaker gifts, certification pins and incentive gifts. Think through your opportunities to expand your brand this year and then meet with Bob. As you can hear, he has a host of great ideas.
Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Lisa Smith, President at InVerve Marketing. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. InVerve Marketing has been located in Lansing's Old Town area since 2001. During that time, they have created and served some pretty iconic Michigan-based national brands. And, not only are they vested in this creative community, but they are driven by the idea of posting results and return on investment for clients.
Michael Rogers, communications officer for the Small Business Association of Michigan, interviews Dan Cherrin, owner of North Coast Strategies in Royal Oak, to learn more about small business brand management.
Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews business coach and trainer Greg Coyne of Jerry Weinberg and Associates Sandler Training to learn more about the importance of attitude and behavior in the successful sales process.
Michael W. Rogers, vice president communications at the Small Business Association of Michigan, learns some small business road warrior success lessons in his interview with David Fant, chairman of the association’s Strategic Communications Advisory Committee and owner of Market Mapping plus LLC Specialty Lists in Grand Rapids.
