Jesse & Duke chat with Tracey Spaulding, producer and writer at Cold Box Films, a Lansing-Based commercial film production company. She talks to them about trends in video marketing, why video matters to small business for advertising, content marketing, and more! They also talk about Cold Box’s success, the importance of live video in today’s marketplace, and what small business owners can do to get started with video marketing!
Business coach Jon Dwoskin discusses how he helps clients who are “stuck” in their business and how communication plays a role. The conversation continues with business coach Jon Dwoskin about how communications supports business development and how he tells his own story when trying to help companies grow.
Michael Rogers talks with inbound marketing expert Kevin Dean, CEO of ManoByte, a member of the 2017 list of Michigan 50 Companies to Watch. From the ManoByte website: “Inbound marketing works by attracting visitors to your website, using content elements to convert them into leads so you can then close the business and delight those customers, so they become buyers time and time again. It's a process that's proven to work over legacy sales efforts you might be using like cold-calling and random print advertising. Inbound marketing is the best way to generate leads, earn new customers and build your revenue base.”
Michael Rogers interviews nationally known small business advocate Chris Holman to learn more about key sales tips that every entrepreneur should know.
Michael Rogers talks with sales coach and trainer Greg Coyne of Gerry Weinberg and Associates Sandler Training. Greg joined the Sandler Sales team in June 2012 as a sales trainer and sales force developer. Greg has been actively involved with Sandler Training since 2009. His almost 10 years of success in sales & business development in the advertising industry has brought him to this point. As a Sandler Trainer, he looks to help companies and individuals raise their sales to new levels by stopping unpaid consulting and assisting his clients to get out of their own way in their search for success.
The near future is likely to change dramatically for the retail industry. That is no secret, as Amazon and other behemoths have taken large market share. Wal-Mart recently announced a unique twist on their plans to use high tech to allow consumers to automatically replenish things that they need.
Michael Rogers, communications officer for the Small Business Association of Michigan, talks with Greg Coyne of Jerry Weinberg and Associates Sandler Training. Greg and Mike discuss how small business owners can energize and improve their sales process.
During the recent 2017 Mackinac Policy Conference, Matt Friedman caught up with Jennette Smith Kotila of Core Partners in Bingham Farms.
She discusses her transition from managing editor of Crain’s Detroit Business into a communications career in commercial real estate.
Larry Brown of LIFT in Detroit, provides advice on communicating something new, starting with the organization he leads, which is a collaboration into new materials technology.
Stephen Key, co-founder of InventRight.com, believes he is the richest man in the world because he loves what he does. It’s not work. Challenging yes, but not work. Helping other inventors get their product licensed is so rewarding he feels that it is like reliving his personal licensing successes.
