Michael Rogers, communications officer for the Small Business Association of Michigan, interviews Dan Cherrin, owner of North Coast Strategies in Royal Oak, to learn more about small business brand management.

From Cherrin’s website: “I have served as the spokesperson for the City of Detroit, Mackinac Island, Mich., Detroit Bulk Storage and The Ann Arbor Art Fair. I also represented a number of local and national companies as their lobbyist or public relations counsel. In 2008, I was appointed by Detroit’s 61st Mayor, Kenneth V. Cockrel Jr., as the Communications Director and Press Secretary for the City of Detroit. As Detroit’s Chief Communications Officer, I was responsible for managing the city's response to the financial crisis of 2008 and the federal government's bailout of America's auto industry, while working to rebuild a city's image following the resignation and incarceration of the previous mayor. I serve on the boards of the MS Society and Michigan Political Leadership Program and currently chair the Executive Leadership Committee for the Michigan Society of Association Executives (MSAE).

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