Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Sheri Welsh, owner of Welsh and Associates of Kalamazoo.

Sheri is a nationally-known expert in employee recruitment and a member of the Small Business Association of Michigan board of directors. She is a Certified Employee Retention Specialist (CERS) and is certified as a Senior Professional in Human Resources (SPHR). This certification qualifies her to consult in all areas of human resources, including employee retention, workforce development and strategic planning. She is the only Executive Search Consultant in West Michigan to hold such combined credentialing.