The Michigan Festivals & Events (MFEA) celebrates their 25th anniversary at the Grand Traverse Resort & Spa in Traverse City, MI. Public Speaker on the Global Festival Market, Kelven Tan delivers some key insights into how to create successful festivals and events. In this excerpt of his keynote titled "Opening a Treasure Chest", he addresses the differences of how different generations value events.

Party @ MI Place November audio episode will share Kelvin's keynote in its entirety.