Michael Rogers, communications officer for the Small Business Association of Michigan, talks with Aaron Fuller, owner of Superior Data Strategies in south Lansing, about what data integration is and what it can mean for small business success. Across an 11-year career with the Accident Fund Insurance Company, Aaron developed strategies to model data, create technical designs for a broad range of systems and encourage data stewardship, leading to the establishment of their enterprise data warehousing, business intelligence and enterprise architecture programs.

Since that time, Aaron has supported a variety of companies, including Auto Owners Insurance, Med1, Entertainment Publications and Highmark Insurance Group with data modeling, architecture and design. Now, as principal and owner of Superior Data Strategies, he has expanded his influential role in the region, working to expertly guide clients toward reliable and valuable business solutions. Aaron is skilled in dozens of software, databases and standards and methodological programs, bringing a wealth of experience to any team or project. He is a faculty member at The Data Warehouse Institute, educating the next generation of technology leaders and developers. Aaron holds a Bachelor of Arts in Systems Analysis and Application Development from Davenport University and is a Certified Business Professional at the mastery level.