Michael Rogers, vice president communications for the Small Business Association of Michigan (SBAM), talks with SBAM Leadership Council member Kate Snyder, owner of Piper & Gold Public Relations in Lansing, about some key changes and additions to Facebook and Twitter that your need to know about for your social media marketing efforts. Mike and Kate also discuss digital marketing tips for the remainder of the holiday season, a discouraging new report on the very thin slice of the population that has high computer skills, and how to make online reviews of your small business more trusted by your customers.

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