August 2015's social media episode continues with Michael Rogers and Kate Snyder, of Piper and Gold Public Relations. They discuss the importance of companies utilizing innovative marketing techniques and the importance of revamping/revising marketing tactics as whole.

They also discussed the different tools that are available for businesses to utilize that will tract metrics as it digitally records engagement. They discussed the importance of measuring engagement, providing human interaction, less blitz marketing efforts and more direct marketing of services that the individuals will value and find relevant.