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Small Business Positioning Against its Competitors

Communicating Business
May 22, 2015 2:00 PM

Sales and MarketingWalter Kraft, the Vice President of Marketing and Communications for Eastern Michigan University, talks about how the world of higher education presents examples that can help any business better position itself against its competitors. He also talks about how to keep the best students in Michigan.

Communicating Business, hosted by Matt Friedman, focuses on the best practices and opportunities in public relations, marketing, branding, philanthropy, and community relations. Key strategies on ways businesses can communicate messages effectively to the proper audiences are also be discussed. The show features interviews with Michigan business leaders and professional communicators from a wide array of industries.

9:00 AM every Monday
Replay: 3:00 PM, 9:00 PM, 3:00 AM

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