This two-part segment includes interviews with Güd Marketing’s Partner and Chief Growth Officer, Debbie Horak and Partner and Chief Strategy Officer, Lisa Crumley. The first part is a lesson about how marketers do marketing for themselves. The second part is a conversation about messaging and why it’s crucial to start with one first step in particular.

Lisa Crumley, Partner and Chief Strategy Officer

Debbie Horak, Partner and Chief Growth Officer

Güd Marketing is based out of Old Town Lansing, MI and helps “build strong, safe and healthy communities by delivering the right message to the right people at the right time in the right way.” www.gudmarketing.com