Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Brian Basilico, author of “It's Not About You, It's About Bacon -- Relationship Marketing In A Social Media World.”

Brian Basilico is a nationally recognized speaker, author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated blogger, and has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows and podcasts.