Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with business author Nick Winkler.

Nick is principal at The Winkler Group, a cloud-based network of strategic communications assets designed to help individuals & organizations ignite growth with story. Prior to becoming a small business owner, Nick was an investigative and general assignment television news reporter whose work has been featured on ABC, CNN, FOX News and network affiliates nationwide. His book Break Out of PR Prison shows small businesses how to disrupt the storytelling process, vaccinate their reputations against crises, and measurably reduce their cost per message. The book helps entrepreneurs reinvent their messaging strategy by challenging outdated public relations assumptions and replacing them with counterintuitive strategic communications that position them as the primary narrator of the story they want to tell prospects and customers. Readers will learn how to steer their narrative and control their messaging fate in an era of constant crisis.

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