Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Mark Grimm, a communications consultant with wide experience in the business world, to learn more about story-telling and the role it can play in helping small business owners promote their business and products. Grimm is a professional speaker, speaking coach, author, radio host, award-winning corporate trainer and elected official. He has conducted one-on-one interviews with Presidents Bush and Clinton and was an adjunct media professor for 11 years.

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