Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with John Truscott, co-owner of Michigan 50 Companies to Watch winner Truscott-Rossman. John Truscott and Kelly Rossman-McKinney joined forces to form Truscott-Rossman in January 2011, after individually setting decades-long track records that consistently put them at the top of the biennial MIRS/EPIC-MRA survey of state Capitol insiders. They’ve been ranked the two most effective public relations professionals in 2004, 2007, 2009, 2011 and again in 2013. As a full-service public relations agency, Truscott Rossman represents local, statewide and nationwide clients from its offices in Lansing, Grand Rapids and Detroit. TR provides the full spectrum of communications services, including issues management, crisis communication, new media, ballot initiatives, community relations, government affairs and grassroots initiatives.