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PNC Survey Shows Business Owner Optimism Continues to Soar

Michigan Business Network
February 28, 2024 1:00 PM

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PNC’s latest semi-annual survey of small- and mid-sized businesses, which concluded Feb. 2, shows that business owner optimism about economic conditions over the next six months has reached a 22-year high amid lessening fears of a recession.  

If you would like more detailed analysis and how this data relates to the improving, economy, I would be pleased to provide you with additional results and arrange for you to speak with a PNC economist.

Top-Level Findings

  • PNC’s latest semi-annual survey of small and mid-sized businesses shows that business owner optimism about economic conditions over the next six months has reached a 22-year high amid lessening fears of a recession.
  • A majority of those surveyed (55%) are highly optimistic about the national economy, rocketing up from 34% last fall and 26% a year ago. Four in 10 (40%) are highly optimistic about the global economy, up from 25% last fall and 9% a year ago. Nearly two-thirds of business owners (63%) are highly optimistic about their local economy, up from 47% last fall and 30% a year ago.
  • Optimism also runs high about their own businesses.  Eight in 10 business owners (79%) reported that they are highly optimistic about the prospects for their own business, consistent with last fall (77%) and up substantially from a year ago (60%). Manufacturing led other sectors, with 81% anticipating better times ahead for their own businesses. Larger revenue ($20 million to $250 million) business leaders expressed the most optimism about the national and local economies as well as their own businesses, while smaller revenue ($100,000 to $3 million) business owners are the least optimistic.
  • The outlook on profits for the next six months remains steady, with just over half of those surveyed (52%) expecting an increase, midway between the levels recorded last fall (55%) and a year ago (49%). Few businesses anticipate decreases in profits (5%) or sales (5%) over the same time period. 
The PNC Financial Services Group, Inc. is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance, and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.

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Michigan Business Network is an online broadcasting company that provides knowledge, news, and insights into Michigan’s businesses, industries, and economy.