Pure Michigan Business Connect (PMBC) and the Michigan Department of Agriculture and Rural Development (MDARD) are excited to partner with the MSU Product Center on the 2023 Making It In Michigan* event, held on April 20 at the Lansing Center. As a part of the Making It In Michigan event, PMBC and MDARD will host one-on-one matchmaking meetings bringing together purchasers including grocers, retailers, distributors, institutional buyers, or others looking to source Michigan-made food and beverage products, with Michigan food, beverage, and agriculture businesses from around the state - all with one common goal to strengthen the state's food supply chain.

Buyers include Bronson Methodist Hospital, Cherry Capital Foods, Cherry Republic, Corewell Health, Food Bank Council of MI, Horrocks Farm Market, Lionbear Hospitality, Kalsec, Kellogg, Meijer Market Format Stores, MSU Dairy Store, SpartanNash, University of Michigan, and Western Michigan University.

Additional buyers are anticipated; applicants will be notified as they are added.

MICHIGAN FOOD & BEVERAGE BUSINESSES: Would you like to get your Michigan-made innovative products in front of buyers and distributors?

Not all businesses may be selected for meetings but will be able to take advantage of other great Making It In Michigan resources and programming opportunities. Please note this application is separate from registration for the Making It In Michigan tradeshow and conference.

We encourage you to review these resources to prepare you to be "buyer-ready", and to learn of additional business support services through PMBC and MDARD. 

- 3/21 Webinar: Resources for Michigan Food, Farming & Beverage Entrepreneurs 
- Prepping for the Big Buyer Meeting video

Michigan suppliers interested in meeting with buyers should submit an application by March 24.