Michael W. Rogers, vice president communications at the Small Business Association of Michigan, interviews Lisa Mihelcich, CEO of zipLogix, in Fraser. zipLogix builds software to automate and simplify the repetitive and complex steps involved in buying and selling homes in the real estate industry.

Founded and owned by industry associations, the company is driven to improve productivity and efficiency industry-wide for more than 1.1 million REALTORS® across the country. Michael talks with Lisa about the technology challenges facing Realtors.