Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Becky Sheetz-Runkel, author of Art of War for Small Business. Becky says big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious. Her book features inspiring examples of entrepreneurial success with 12 lessons that reveal how to choose the right ground for your battles, prepare without falling prey to paralysis, leverage strengths while overcoming limitations, strike competitors' weakest points and seize every opportunity, focus priorities and resources on conquering key challenges, go where the enemy is not, build and leverage strategic alliances. 

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