Registration is open for Full Tank Automotive Camp, a five-day experience fueled by General Motors for high schoolers to explore opportunities in the automotive industry.

“Students will learn about careers throughout the automotive industry, including design, development, manufacturing, sales, marketing, service and aftermarket,” explained Elgie Bright, who chairs the Automotive Marketing/Management program at Northwood University.

This residential summer camp will be held from Sunday, June 23 to Friday, June 28, in Midland, Michigan, at Northwood University, which is nationally recognized in the automotive industry for both its undergraduate automotive studies and graduate-level automotive management programs. 

In 2023, General Motors gifted Northwood University $100,000 to host an automotive camp. Following the camp’s success last year, GM has contributed another $100,000 for this year’s Full Tank Automotive Camp, which is aimed at students entering high school or currently in high school for the following school year. 

Full Tank Automotive Camp attendees will:

• Discover their strengths and how their skills relate to the automotive industry
• Meet new friends and collaborate as a team
• Communicate through advertising
• Problem-solve in a business setting
• Learn how a profit center works
• Learn about the past, present and future of the automotive industry
• Create connections and network with faculty and industry experts 

“Full Tank Automotive Camp is a tremendous opportunity for driven young students to grow their business skillset,” Bright noted. “With the guidance of current Northwood University students and faculty, campers will learn from industry professionals through hands-on exploration. The lessons and skills that campers learn here can start a future business leader’s career!”

The camp also includes field trips — including a trip to the Automotive Hall of Fame, in addition to business tours, a Great Lakes Loons game at Dow Diamond, and more.

Scholarships are available, thanks to the generosity of GM and other industry partners.

“No student or family should worry about cost being a factor for this camp if they are truly interested in experiencing the automotive industry and life at Northwood before they graduate from high school,” Bright stated.

There are a limited number of spots available, so those interested in attending are encouraged to go online to save their spot today. To register, visit https://forms.northwood.edu/full-tank-auto-camp-registration-2 

For more information, visit https://www.northwood.edu/full-tank-auto-camp 

Participants at last year’s inaugural Full Tank Automotive Camp are pictured during a tour at the GMRENCEN, 400 Renaissance Center, Detroit. 

ABOUT NORTHWOOD UNIVERSITY
Northwood University develops free-enterprise leaders who drive global social and economic progress. Rooted in the Northwood Idea, the University promotes the importance of free enterprise, ethics, individual freedom and responsibility. Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at a full-service, residential campus located in Midland, Michigan. Northwood Online is offered in multiple states and online for students with transfer credits and work experience who are looking to complete their undergraduate degree. The DeVos Graduate School of Management offers MBA and Master of Science degrees in Finance, Business Analytics, Human Resources and Organizational Leadership with day and evening, and online delivery options. The Doctor of Business Administration (DBA) program is delivered online, with a differentiated focus on leadership and business analytics using both qualitative and quantitative methodologies. International education is offered through study abroad and at International Program Centers in Switzerland, China, United Arab Emirates (UAE) and Sri Lanka. For more information, visit www.northwood.edu.